“Partnership for Health” is a programme designed by four partners: the Institute of Mother and Child and the following companies: Danone, Biedronka and Lubella. “Partnership for Health” is a unique initiative on the Polish market. The three commercial companies and the Institute started a joint initiative in order to tackle the problem of an unbalanced diet of Polish children and its dramatic effects on health and society.
The aim of the Partnership for Health is to explain the importance of a healthy diet, which is necessary for a healthy physical and intellectual development of children, and to counteract the effects of an unbalanced diet of Polish children. The issues of a healthy diet and physical exercise are vital for all Partners, who deal with them in various ways, depending on the type of their business and competences. The Partners share their knowledge on this subject and take joint initiatives that will have better effects in the society.
Since 2011, the Partnership for Health has been organising a campaign “Breakfast gives you energy” for children from primary school grades 1-3. The aim of this programme is to raise awareness of children, teachers and parents on the issue of a healthy diet and the importance of breakfast in children’s diet. In the long run, such actions contribute to lowering the scope of malnutrition of Polish children.