Since 2007, our company has been an active educator in healthy diet based on a daily intake of 5 portions of fruit, vegetables or juice. Together with the Polish Association of Juice Producers, we are undertaking various actions targeted at consumers and an educational programme for children, which aims at developing healthy eating habits as part of a worldwide initiative promoting eating vegetables and fruit 5 times a day.
Hundreds of thousands of children from all over Poland have already taken part in several editions of the programme for schools. It is addressed to children, their parents, teachers and school principals. The professional support of the campaign is always provided by specialist institutions, like the National Food and Nutrition Institute – an independent nationwide scientific institution, the Ministry of National Education, the Ministry of Agriculture and Rural Development, Provincial Education Offices and the Chief Sanitary Inspectorate.
The main aim of these actions is to encourage consumers to add fruit, vegetables and juices to their diet. We promote a daily intake of 5 portions of fruit, vegetables or juice and show consumers what a portion is and that juice can be one of them.
The other pillar of the promotion of this idea is a social campaign “5 portions of fruit, vegetables or juice” run in Poland and Romania. The campaign is organised and financed by the Polish Association of Juice Producers and co-financed by the European Union and Tymbark. The campaign does not entail any brand promotion. The programme is planned in both countries for the years 2012-2014 and it includes a number of actions, like a TV, press and Internet campaign, PR and BTL actions.